Bollywood giants Shemaroo Entertainment released deluxe DVD and VCD versions of the beach volleyball comedy a few weeks ago. And it's caught on partly because it's similar in tone to a Bollywood hit starring Shah Rukh Khan as a disgraced captain of the Indian hockey team who decides to coach a female hockey team:
"The story is much akin to our Bollywood ‘Chak De’. A washed out former star, who is in need of money and an ambition to be fulfilled works towards a get rich plan and starts a volleyball team whose players consist of a group of beautiful athletic strippers. Burt Reynolds efforts in forming the world’s sexiest beach volleyball team with the strippers, is seen as a rib tickling comedy. Eventually though as the girls’ popularity swells, they want to win the crowds with their abilities, and not their bodies where these girls team up and play a match against actual volley ball players."
Cloud 9, of course, was written and produced by Frozen Pictures' Brett Hudson and Burt Kearns, along with Albert S. Ruddy, Oscar®-winning producer of The Godfather and Million Dollar Baby. The India release came with great hoopla, including giveways, contests and other high-profile promotions.
"We were talking about doing a sequel in Australia called 'Cloud 9 Down Under,'" says producer-writer Kearns. "Maybe we'll take the team to India and do 'Bolly-ball'!"
Sez Shemaroo:
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